If you are new to blogging and have been doing your research into how to build a successful blog, then you have most likely already encountered one or both of these: WordPress and Blogger. Which platform is best suited to you? In this article I am going to make a comparison between the two (actually three) platforms and distinguish WordPress.com from WordPress.org, so you can get the basics on blogging.
Blogger is a free, intuitive, and easy to use Google platform, that allows you to create a blog without spending too much time figuring out how it works. This Google service features a template designer created to simply edit the layouts, fonts and colors of your blog without much knowledge of HTML or CSS and allows you to add a variety of gadgets which can be arranged with the use of a drag-and-drop interface. As it is a Google product it can be easily integrated with many other Google services such as Google Talk, YouTube, Feed burner and Friend Connect; all of these ad-free.
Unfortunately, where resides most of the beauty of Google’s Blogger is also where its weaknesses come to light. First of all, there are not many templates to choose from. The default commenting system can be pretty bad (although solvable by switching to Disqus or Intense Debate) and you can only create a maximum of 10 static pages. In the end, Blogger is simple yet effective: it is limited, yes, but it is easy and by monetising it you can make a little profit for yourself.
As you may have noticed, WordPress can be found on .com and .org. WordPress.com is different to its .org sister in that it is an Open source software, and has been designed for those who are looking to create a blog with minimum effort. No need to worry about hosting or customisation if they aren’t priority.
WordPress.org is definitely the way to go if you require full control over your site or blog. You will pay a minimal amount for hosting, but its worth it to keep your blog running well. The beauty of wordpress.org is its flexibilty. There are hundreds of themes to chose from, most of them set up with all the funtionality you need to optimise your blog or site for the search engines. The .org version also offers thousands of addons and plugins, making the design stage interesting and fun, especially for those with little experience. Whilst you will never see unwelcome advertising here, you can, if you choose, decide to monetise your blog yourself. This can make for a handy income if done cleverly. The only advice I have here is back up your files regularly.
Now that you know the basics of each platform, you can hopefully choose the one that suits you best and start your blog or website with confidence. Blogging can be fun but it can also take up a lot of your time, make it easier for yourself and use the platform that can give you what you need.