Why Your Business Should Have a Blog

As a business you’ve probably been told that you should start a blog, and as a business owner you’ve probably wondered why.

The fact is that countless companies are reluctant to begin blogging due to a belief that it’s costly and time-consuming to maintain while also offering little advantage in terms of return on investment. This is a big shame since the right blog used in the right way can offer huge benefits in terms of keyword positioning, customer interaction and brand trust.

Search Engine Optimisation

Chances are that if you’re working, or have ever worked with an SEO agency or online marketing company you’ve been encouraged to start a blog.

The fact is; they’re not doing this to annoy you or because they can’t be bothered to get the results themselves – they’re doing it because it’s highly beneficial to your campaign!

Not only does Google love fresh content and a site that’s regularly updated, but a weekly or fortnightly blog post is also a fantastic way to get your keywords into your site and make use of internal and external linking.

What’s more, if you’re writing fantastic content and people are reading it; chances are that sometimes, they will link to it too.

Brand Trust and Authority

In an ideal world, if you’re selling a particular product or service, you should know your products, services and industry inside out.

Sell fashion? Then you ought to know what’s hot on the catwalk. Run an online marketing company? Then you should be up-to-speed with Google’s latest algorithm change and understand that SEO is about far more than building links and keyword density.

A blog is one of, if not the best way to show you know this.

Would you hire an SEO agency that shows no evidence of understanding what works and what doesn’t? Would you trust someone to fix your car if they couldn’t describe clearly and concisely what was wrong with it? Would you buy a meal from someone who wasn’t sure how to work an oven?

Demonstrating that you are an expert in what you do increases the trust that customers and potential customers have in you and your company.

Customer Interaction

If you’ve been told you should begin blogging, you’ve probably been encouraged to get involved in social media too. The truth is, blogging is a form of social media and those who told you to get started were right – the world is heading online and if you’re not offering a virtual line of communication, you’re missing a trick.

If and when you blog, leave the comments open. When somebody leaves a comment, ensure to take the time to reply.

In the age of ‘social media’ customers love to communicate with companies on a one-to-one level so ensure you give your customers the opportunity to do so.

Dean Saliba

Dean Saliba is a freelance writer, professional blogger, media enthusiast, dirty football player and huge professional wrestling fan who covers a wide range of subjects and niches including, making money online, traffic generating, pro wrestling, blog reviews, football, how-to guides, music, internet marketing and more.

4 Comments

  • I agree with you 100%. The blog should be a strategy guadagnare online (to earn money online). Not the only one, but certainly complement to your sales site. A blog where you can test the market, going into the details of the product and, perhaps, to hear the reviews of the products on your site. Then if we combine Adsense or affiliate you can really have a rounding of your income.

    • I’ve been an advocate of companies having a blog, I’ve even set some up for companies. It helps push their products and potentially gain them extra exposure.

  • Blogs are very important for any business, through blog you can advertise your product global wise and this way you can know what people think about your product.

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