Perhaps you were conversing with a colleague, reading a website about how your own business website can succeed or you caught the end of a news clip on television. no matter how you realized, you’re now aware that your website could be working harder for you, if only it incorporated search engine optimization, or SEO. Maybe the reason your website hasn’t been an asset up until this point is precisely because it isn’t optimized, but even if you made your own website, do you do SEO yourself or hire it out to a pro?
Show Me The Money
As you can guess, money will play an important role in your decision to hire out the work or to do it yourself. Not only must you consider how much money you have for company expenses such as adding SEO to your website, but you should also consider how much return you can expect by optimizing your pages for search engines. Like many investments, hiring an SEO pro or firm to do the work for you can pay off over the long haul, much more than you invested in the first place. Some SEO companies will even work with you, for a nominal fee, to determine how much their SEO services will return on the investment, and this can help you to determine whether to proceed with help or go it alone.
Like money, time is another important factor, because you might simply not have enough time to take on the responsibilities of optimizing your site, in addition to the duties that you and your employees already perform to get your business running smoothly. Whether you have time can also help you determine whether the financial investment is worth bringing in an outside team to work on your website. If you can’t spare the time, then you should spare the money.
If one or more of your employees already knows something about search engine optimization, you might be in luck. Even if your employees don’t have the knowledge, you might be able to hire someone to train a staff member, allowing you to always have someone on hand who is knowledgeable about the subject. That sure beats having to contact another company when time is limited!
Prior SEO Experience
Knowledge may be one thing, but experience is a power that will help your website incorporate SEO more quickly and smoothly than someone who hasn’t had to deal with any of the issues that can arise when undertaking a project like optimizing a website. If you can’t find an SEO pro who is more experience than your own employees, you might as well save some money by keeping the work in-house. On the other hand, if you talk to an SEO firm that has experience and customer recommendations, it might be a mistake not to use their services.
Ultimately, the decision to hire out SEO work, will depend upon your company. As a larger companies, you may be able to afford to hire an SEO firm, especially when you consider the return on investment over time. Larger firms may also be in a position to train one or two individuals to form an in-house team. However, smaller companies may not be able to afford outside help and might be better off relying on the existing skills to do it yourself. If you can squeeze an SEO freelancer into the budget, consider that option, instead. As an individual with little financial room or a start-up, learning as you go might provide you with seo right now and valuable skills in the future.