Trying to grow a small business can be quite challenging. This is especially true if you do not know how to get your product or service seen by the right people. In an era so affected by technology, one way to boost sales is to make your business visible online. It requires a bit of work, but you can improve your visibility online using the following techniques.
#1: Be All Over Social Media
In 2014, the statistics for Internet usage around the world averaged 74%. With all of these potential buyers on a single platform, it is critical for business owners to have their company on the Internet. Being active increases visibility even further, so be sure to comment on posts, interact with customers (answer questions, complaints, thank them for good reviews), post pictures, share stories, and more.
#2: Have a Company Blog
Having a blog is important because every post you make will increase your company’s digital footprint. Eventually, you may find that regular posting allows your keywords to rank higher than others. Even posting a single blog post a month can help boost your visibility. You do not necessarily need to write these blog posts either. Consider hiring a freelance writer (they are usually fairly affordable) who is knowledgeable in SEO.
#3: Know SEO Techniques
If you choose to attempt SEO on your own, there are a few different techniques you can use to increase your business’ online visibility. Here are some of the best:
- Make sure that your titles are relevant, unique, and incorporate keywords
- Be descriptive when you write titles, letting the reader know what they will find
- Use keywords, but do not spam
- Use several variations of a keyword in different posts
- Make each post about only one topic
- Be sure your meta description uses a call to action or proves your knowledge, to raise the rate of click-throughs to your site.
#4: Use Curated Content
You do not merely have to write blog posts to be seen as a website where potential customers can go for reliable information. You can also curate content, which is sharing content written on another site. To do this properly, find an interesting or informative piece of content and get the link. You will share the link for the content on your own website. Then, write a description about the link. Tell readers what it is about, why it is important, or what your views are on the subject.
This is also a great idea to incorporate with your social media posts. It shows that you are interested in your content area and also gives you the chance to spark discussions with potential customers.
#5: Go the Extra Mile to Get Reviews
If you have a quality product or service that you are offering for a fair price, you may think you are doing all you can after you establish a social media presence. However, having a few positive comments on social media is not enough. You have to encourage your customers to review your product or service on Google+, Angie’s List, Yelp, Facebook, and other directories.
It is a lot more likely that a customer will make an effort to post a negative review, and those who have a good experience aren’t as likely to post. Remind customers to share their positive experiences as well. You could even set up an area for customers to provide testimony on your site, create and distribute a feedback form via email, or send out emails with a link to somewhere to provide a review.
If you’re interesting in learning more about improving business visibility, joining an online marketing community like Kreativa can be resourceful.
Lautaro Martinez, a marketing agent and freelance writer is always looking for new and innovative ways to market. If you would like to learn more about Lautaro, you can check out his google+ profile.