Honestly speaking, the internet provides one with an information overload. There is so much available about everything, that presenting information in an interesting manner alone is no longer enough to qualify an article or a blog as a highly-read one. Among the several things that have to be done to ensure that the article grabs the attention of the search engines, a search-engine friendly title is very important. Here are tips to compose an attractive and attention-grabbing page title.
1. Keywords hold the key
Keywords are the most searched and indexed in the title and body of any article, blog or page by the search engines. Thus it is important that the title of the page contain at least one keyword that the page is about. It would be nice if more than one keyword figures in the title with the more important keyword appearing earlier. However, in an attempt to include the keyword in the title, it should not appear silly! Including keywords is important but should not be overdone!
2. Grammar and punctuation are basics
Nothing will ever set right a sentence that is grammatically wrong or incomplete. Being ‘right’ is vital for search engines are very intelligent. A poorly constructed sentence will be inferred to indicate a bad article. There should, therefore, not be any spelling mistakes or errors in subject-verb agreement.
3. The title should be ‘telling’
A glance at the title should be able to indicate to the reader what the article is all about. This will pull in those that are interested and warn away those that are not interested. Those that are uninterested will only add to the ‘bounce rate’ of the page which does not reflect well. Thus, the title should reflect almost exactly, the gist of the page to follow.
4. Intelligence and humor in the title help
Making use of humor technically does not seem to be a solution to making the page search-engine friendly. However, remember that though the search engine displays results, it is the reader who picks from the results. A funny or intelligent title will attract greater readership which will automatically boost the page’s ranking in the search engine’s eye.
5. Make use of products to zero in on good search terms
All said and done, ‘search engine friendly’ today has come to stand for ‘Google-friendly’! It would therefore be a good idea to make use of products like Google Insights to pick and choose the most searched keywords and also get updated about the latest trends. This will help to filter out the niche on which your page is about. What’s more! Google Insights is free.
6. An optimum title length
There is no strict rule which defines the ‘best title length’ as search engines can index even a thousand characters. However, research shows that lengthy titles put off readers. 70 characters have been found to be the optimum length for a page title and following it as a rule of a thumb would be helpful.