Tips for Writing a Search Engine Friendly Page Title

Honestly speaking, the internet provides one with an information overload. There is so much available about everything, that presenting information in an interesting manner alone is no longer enough to qualify an article or a blog as a highly-read one. Among the several things that have to be done to ensure that the article grabs the attention of the search engines, a search-engine friendly title is very important. Here are tips to compose an attractive and attention-grabbing page title.

1. Keywords hold the key

Keywords are the most searched and indexed in the title and body of any article, blog or page by the search engines. Thus it is important that the title of the page contain at least one keyword that the page is about. It would be nice if more than one keyword figures in the title with the more important keyword appearing earlier. However, in an attempt to include the keyword in the title, it should not appear silly! Including keywords is important but should not be overdone!

2. Grammar and punctuation are basics

Nothing will ever set right a sentence that is grammatically wrong or incomplete. Being ‘right’ is vital for search engines are very intelligent. A poorly constructed sentence will be inferred to indicate a bad article. There should, therefore, not be any spelling mistakes or errors in subject-verb agreement.

3. The title should be ‘telling’

A glance at the title should be able to indicate to the reader what the article is all about. This will pull in those that are interested and warn away those that are not interested. Those that are uninterested will only add to the ‘bounce rate’ of the page which does not reflect well. Thus, the title should reflect almost exactly, the gist of the page to follow.

4. Intelligence and humor in the title help

Making use of humor technically does not seem to be a solution to making the page search-engine friendly. However, remember that though the search engine displays results, it is the reader who picks from the results. A funny or intelligent title will attract greater readership which will automatically boost the page’s ranking in the search engine’s eye.

5. Make use of products to zero in on good search terms

All said and done, ‘search engine friendly’ today has come to stand for ‘Google-friendly’! It would therefore be a good idea to make use of products like Google Insights to pick and choose the most searched keywords and also get updated about the latest trends. This will help to filter out the niche on which your page is about. What’s more! Google Insights is free.

6. An optimum title length

There is no strict rule which defines the ‘best title length’ as search engines can index even a thousand characters. However, research shows that lengthy titles put off readers. 70 characters have been found to be the optimum length for a page title and following it as a rule of a thumb would be helpful.

Dean Saliba

Dean Saliba is a freelance writer, professional blogger, media enthusiast, dirty football player and huge professional wrestling fan who covers a wide range of subjects and niches including, making money online, traffic generating, pro wrestling, blog reviews, football, how-to guides, music, internet marketing and more.

8 Comments

  • The title should be ‘telling’

    I couldn’t agree with you more. Some people try to be too smart when writing their titles and end up confusing their potential readers. I believe that showing people what’s in it for them helps them make important decisions faster. This is good because you reduce your bounce rates as people who don’t need that article don’t bother to click through.

  • Hi Chimezirim,

    Thanks. Having right keywords not only help the search engines but also your users as they can associate/ understand the article in proper light, then in place of being expecting something else.

    If we see google associating keywords in titles is nothing but making its boots more human.

  • Hi Margaret and Chimezrim,

    Yes, title should be telling about the body of article more. I know many sites rely on attractive, and sometimes misleading titles to attract visitors but they lose the search engine rankings. Also the reader may feel cheated.

    Margaret, rightly pointed out that title with proper keywords helps reader thinking in proper direction, and can get more from the article.

  • Good Tips. Tested it on one of my blog post in one of my blog. Now, waiting for the result.

  • I want to add something, we should aim at creating titles that are good for both search engine bots and visitors. Visitors to our website will first see our page titles in search engine results, so make our page titles as per our page content.

  • Making search friendly keyword is important. Because the main traffic that will come to your blog will be from search engines. So thanks for the tips.

  • Titles are termed as second to Content. Content is surely the King in SEO terminology but Titles follow just after in priority. If blog authors dedicate a minimum of their attention towards how they write their blog post titles then I believe there is nothing else left to optimize. You have truly shared an helpful post, thanks for sharing.

  • Great post title writing tips. It is advised that we should spend more time coming up with the title of a post than the time spent in writing them because title will help a long way. Thanks for sharing these great tips.

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