This is a guest post by Neil Jones. If you want to guest post on this blog, check out the guidelines here.
I see link building as trade, like carpenters, electricians and so on, it’s called link building for a reason instead of using bricks and mortar like traditional builders, content is our bricks and links our mortar. Shouldn’t we be proud of our profession and what we build?
Like in most professions there will of ways be cowboys just trying to make a quick buck and I can’t blame anybody for that, but what I want as a link builder is to see the work and effort I put in now paying off down the line, making a quick buck doesn’t interest me, what I want to see is a steady stream of traffic and income increasing over time.
To do that, I have always tried to rely on building links that will stand the test of time, links that will continue to give my sites a boost for as long as possible.
what I can’t seem to understand is why do sites that have a really manipulated and unnatural looking link profile consistently rank highly in Google, every day I see these sites that have profiles that are made up of directory submissions, comments, article submission sites and paid links all ranking for competitive terms and trust me it’s not their content strategy that has got them to where they are, it’s purely by manipulating their link profile.
I thought Google was now smart enough to see these sites for what they really are, so why are they still ranking and keeping other sites (not just my own) that have put a lot of time and effort not only into producing great content but also cultivating relationships with other websites in their niche, sites that are building natural links from reputable neighbourhoods. I know from experience that building links this way takes a lot of time and effort and it seems these days for less and less of a return.
Every aspect of search marketing is a constantly changing and evolving largely thanks to Google, since May they have released 2 major updates (I’m still recovering from Mayday), so as link builders our methods and tactics also need to evolve. This is the reason I spend countless hours every week reading posts and articles about link building and it’s probably the reason why you’re ready this article right now. So the search engines are constantly evolving, link builders and our tactics are evolving. So why are these spammy tactics continuing to get results?
My question is simple, do we continue to have faith in how we build links, do we continue to believe in what we are doing now will offer us the lasting effect we are looking for or do we take the easy option and follow the crowd and start to do what seems to work now. How easy can it be to find a drone on mechanical turk and let them lose on every blog that allows comments. I know my time would be freed up and it seems to work, right.