Secrets to Writing a Perfect Email

Email copy writing can be a very difficult thing to master, but with these tips I’m going to lay out for you today, email copy has never been easier.

There’s really only 5 components I follow when I write my email copy.

These components will help you:

  • Write better copy.
  • Get more of your emails opened.
  • Increase CTR (click through rate)
  • Establish a relationship, bond, and trust

These 5 components are designed to help you write as close to a perfect email as possible.

With that said, let’s begin.

5: Short vs Long Emails – This is a topic that has been debated by email marketing experts for a long time. I personally hate long emails. I believe in short and straight to the point emails. If you’ve got something to say, then place it on a blog or a newsletter.

Don’t write a book. Think of what an average person does when he or she logs into their email account. They look to see if there buddy sent them a message, and usually that message is straight to the point.

4: Only 1- 3 Links per Email – Really, this goes with out saying. There’s no reason in the world to flood their inbox with tons of links. 1 – 3 links is good enough. All depending on the length of the email. I just like to put 1 link. It’s ultimately up to your reader if they want to click on it.

If it’s a longer email, make sure you place the first link above the fold. You second link right below the fold, and if necessary, your 3rd link right before or after you say goodbye.

3: Make it Easy to Read – With emails it’s really easy to clutter things up. Keep your lines short, about 7-10 words across, depending on the length of the word, and your paragraphs 2 – 3 lines deep. Also double space each paragraph. This will make it easy on the eyes.

2: Write Like You Talk – When you write your emails, write them as if you were talking to them in person. As a friend. Write as you talk. Now if you’re the type to curse and use a lot of profanity, please don’t include them in your emails, lol. You can be direct without all that stuff. Also don’t sound salesy. People hate to be sold to.

1: Write to One Person – Every time I write an email, I write it as if it were to one person. This will help you write your emails more personal. It will help you connect to your readers on a 1 to 1 level. You will establish a great relationship. You will create a tight bond. And you will gain a long lasting trust.

That’s pretty much it

These are my secrets to writing a perfect email. I follow them every time I write an email and because of it, it has helped me become a very successful email marketer.

Hope you enjoyed this post as much as I enjoyed writing it for you. Thanks for reading.

Peace and I love ya for free 😉

Dean Saliba

Dean Saliba is a freelance writer, professional blogger, media enthusiast, dirty football player and huge professional wrestling fan who covers a wide range of subjects and niches including, making money online, traffic generating, pro wrestling, blog reviews, football, how-to guides, music, internet marketing and more.


  • I also agree with short and to-the-point mails. Most get frustrated if there is too much beating around the bush and might just skip it altogether. Then again, some feel getting to the point is being kurt and not polite enough, lol, so perhaps a happy medium is better sometimes.

    Also agreed about writing to one person. It makes the recipient feel a lot more special. When I recieve a multiple addressee mail, it almost feels like a bot sent it.


  • Hey Jean, I to think short emails are best.

    However it depends what kind of email too. For example. Newsletters. In this platform it’s ok to have a longer email simply because it’s a newsletter.

    This is why I like the blog platform. I can write as short or as long as I want. Plus people know that that’s what a blog is for.

    Glad you liked my article Jean.

    • Very true, Joey. Newsletters are something we all expect to be somewhat long. I too personally expect around 10-15 minutes of reading with most of my subscribed newsletters.


  • You’ve done a great job in this article addressing all sides of the equation,from sender till receiver to be a good writing email.
    Here are some of my basic guidelines:

    1. Don’t put it in an email if you’d be embarrassed if your mother read it.

    2. Don’t put it in an email if you wouldn’t want your boss reading it.

    3. Don’t put it in an email if you wouldn’t want it shared with the public

    I’d also suggest brevity, it works. Try it.
    Thanks for the article.

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