A website is the perfect place to try and tell people about your company and bring in more business. Attracting visitors to your website can be a very difficult process, even if you have the most amazing looking site and fantastic products available. So how can you improve your website with the mind of increasing your customer base?
The answer is a simple one, but the process is a lot harder. SEO, or search engine optimisation is the ideal way of making your stunning site more search engine friendly. By working on the very base of the site, to the content and right up to the advertising you are able to see dramatic rises in traffic, which in turn should help to bring in a good return on investment.
My Website Looked Fab, however, it wasn’t bringing in the Money
I had a website that I spent an absolute fortune on. It looked perfect, but it was lifeless and it may as well not exist when it came to the search engines. I decided to hire the services of a SEO reseller who offered many different packages that were all really well priced. I went for the cheapest option and so far I am thrilled with the difference that the company behind the SEO services are providing.
Some of the ways that my site was improved could be useful for anyone, so to help you to optimise your site here are a few pointers I picked up from my SEO reseller.
Don’t Focus on One Landing Page
In the past there has been a lot of focus put on a great looking landing page. I worked endlessly on mine and then I had it pointed out to me that every page is just as important. The way to look at it is that every single web page on your site is a landing page. Therefore they all need to grab the attention of the user and encourage them to stay a little longer and look a little deeper.
Create a Dynamic Blog
A blog has many great functions. Firstly they are a great way of showing your visitors that the site is alive and your company is still in business. Secondly the blog is an ideal place to place back links deeper into your website. Thirdly you can use the blog posts to casually promote your products and services and encourage your readers to put their trust in you and your company.
Research the Keywords and Check Old Ones are Still Relevant
When I first created my website I chose the keywords that I thought worked best for my business. The seo reseller pointed out that after a little research hardly anyone in my target audience used the keywords that I thought they would. I have now obtained four new major keywords that are carefully placed in order to help users of search engines to find my site easily. So far they are working really well.
Listen to the Advice of the Experts
It is all well and good paying for the services of a SEO reseller, but it will be of no benefit to your site unless you listen to the advice of the experts. In fact listening is not good enough either, you need to do as they suggest. I spent hours working on the wording of my site, and it turned out that I was focused too much on the rubbish keywords rather than providing my readers with information. I have also had to add social networking boxes to each page and created a sitemap to help improve my listings on the search engines.