Keep Calm and Carry on Using Feedburner

You may have read recently via blogs and forums that Google will be shutting down Feedburner, a service that helps people run their RSS feeds better for free, on October 20th 2012. It has caused a huge storm on the internet and the ultimate message seems to be “Move your feed before Google closes and you lose it”.

There have been a number of events that have happened recently which have fueled this state of panic among people:

  • Google depreciated the Feedburner API (along with a number of others).
  • Their official Twitter account has suddenly been closed with no warning at all.
  • The Japanese version was shut down when Google forgot/refused to renew the domain.

Many people have pointed to the fact that Google have depreciated the Feedburner API, I believe that some people don’t fully understand what the API does and have immediately got the wrong end of the stick.

Depreciating the API means that plugins and scripts that you use to display your data on your site will no longer work. Google could have made this decision in a bid to make more people display their own counter which I’m sure works on something different.

Yes they did stop using their Twitter account but the account is still up and Google have recently completed moving all their Feedburner support to one big forum, their Twitter account had only twelve thousand followers their forum attracts 20 times more people.

I am puzzled as to why they allowed their Japanese domain to run out though, we all get emails informing us when our domains are going to expire so my only reasoning is that they deliberately let the domain run out as they intend to merge the Japanese version with the English version.

I am not sure what is going to happen as Google has been completely silent, despite several top sites requesting them to answer us, you could jump ship right now to one of the rivals (FeedBlitz is always mentioned but it is a paid service) or you could just calm down, take a deep breath and see what happens.

What do you think? Are you looking to move? Or are you going to remain calm like me and see where Google goes with Feedburner?

Dean Saliba

Dean Saliba is a freelance writer, professional blogger, media enthusiast, dirty football player and huge professional wrestling fan who covers a wide range of subjects and niches including, making money online, traffic generating, pro wrestling, blog reviews, football, how-to guides, music, internet marketing and more.


  • I am definitely in wait and see mode. I don’t really have big enough subscriber bases on various sites to fully panic, but it would be a real nuisance if I had to switch things up. I think Google will come through with something in the near future so I might as well give it a bit more time rather than make any big changes.

    • I am thinking along the same lines. I don’t believe that Google are going to close the service down, I think they are going to either integrate it with another service or give it a complete overhaul.

      It is worrying though that the system has been down (and Google have acknowledged they are trying to fix it) for a full week now (went down on the 17th) and they have not managed to fix it or keep people updated.

  • This is completely unfair to people and bloggers using Feedburner for their RSS feeds. However, Google is being silent on this issue and this forces me to think, they would not take up such a step because it is going to affect many people. Paying for RSS feeds to some other site may not be a good idea as this was free uptil now on FeedBurner.

    • Google have certainly done themselves no favours keeping silents during the downtime of Feedburner. It is now back up and running. I still believe they have something planned for Feedburner, I don’t think they will let it die as so many people use it.

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