You may have read recently via blogs and forums that Google will be shutting down Feedburner, a service that helps people run their RSS feeds better for free, on October 20th 2012. It has caused a huge storm on the internet and the ultimate message seems to be “Move your feed before Google closes and you lose it”.
There have been a number of events that have happened recently which have fueled this state of panic among people:
- Google depreciated the Feedburner API (along with a number of others).
- Their official Twitter account has suddenly been closed with no warning at all.
- The Japanese version was shut down when Google forgot/refused to renew the domain.
Many people have pointed to the fact that Google have depreciated the Feedburner API, I believe that some people don’t fully understand what the API does and have immediately got the wrong end of the stick.
Depreciating the API means that plugins and scripts that you use to display your data on your site will no longer work. Google could have made this decision in a bid to make more people display their own counter which I’m sure works on something different.
Yes they did stop using their Twitter account but the account is still up and Google have recently completed moving all their Feedburner support to one big forum, their Twitter account had only twelve thousand followers their forum attracts 20 times more people.
I am puzzled as to why they allowed their Japanese domain to run out though, we all get emails informing us when our domains are going to expire so my only reasoning is that they deliberately let the domain run out as they intend to merge the Japanese version with the English version.
I am not sure what is going to happen as Google has been completely silent, despite several top sites requesting them to answer us, you could jump ship right now to one of the rivals (FeedBlitz is always mentioned but it is a paid service) or you could just calm down, take a deep breath and see what happens.
What do you think? Are you looking to move? Or are you going to remain calm like me and see where Google goes with Feedburner?