seo is a major part of internet marketing. However, it is not the only part of internet marketing. If you’re seeing lots of success with your SEO strategy, you may be ignoring other legitimate ways to get traffic – and that’s a big mistake.
When you rely on SEO, you’re relying on the search engines. However, you have no control over what the search engines do. A top 5 ranking today could be gone tomorrow if the search engines make a change to their algorithms. If you rely on SEO for all of your traffic, you are putting all of your eggs in one basket.
So, what’s the solution?
Don’t give up on SEO; just diversify your traffic. That way, you won’t lose everything if you suddenly lose your ranking.
So, how do you do it?
It may be one of the oldest techniques for getting your name out there, but it’s still a good one. If you have a relationship with other webmasters, talk to them about putting a banner on their site. Or, look into advertising on some popular websites in your niche.
Or, you can create a Google AdWords campaign. If creating and managing campaigns sounds too tricky, there is a way to make it easier. With Interspire shopping cart, you can automatically create AdWords campaigns for your products.
2. Build up your email list
Add an opt-in page to your website. That way, even if the worst happens out on the search engines, you still have a way to get in touch with your target audience. When you use the power of email, people can use your messages to go right to your site – instead of depending on search engines to take them there.
3. Focus on quality content
Your website isn’t the only place that you should be publishing quality content. There are countless places to add your expertise – and get your name out there in the process.
Informative articles, guest blog postings, and videos will never go out of style. And, by publishing solid content, you don’t just get your name out there – you also get the added benefit of showing everyone how much of an expert you really are.
And let’s face it – people are far more likely to do business with someone who they consider to be an expert.
4. Start a social networking campaign
Facebook and Twitter aren’t just for college kids and celebrities; they’re both valuable business tools. By using both sites the right way, you can generate a ton of web traffic that has absolutely nothing to do with the search engines.