Getting your blog on reader’s lists is the goal of any blogger. The best way to do that is by making your blog easy to find. Search engines, such as Google, Bing, and Yahoo, use robot crawlers to find pages for their algorithmic search results.
Pages that are linked from other search engine indexed pages do not need to be submitted manually because they are found automatically by the robot crawlers. Google offers Google Webmaster Tools, for which an XML Sitemap feed can be created and submitted for free to ensure that all pages are found, especially pages that aren’t discoverable by automatically following links, but most bloggers won’t need to use that.
The most important thing is learning what crawlers search for. Search engine crawlers may look at a number of different factors when crawling a site. Not every page is indexed by the search engines, especially pages far away from the root directory of a site. Additionally, search engines sometimes have problems with crawling sites with various kinds of graphic content, flash files, pdf, and dynamic content. You want your blog to be found, and you want your pages to be found, so be aware of what can hinder that.
A plethora of methods can increase the standing of a webpage within the search results. Cross-linking between pages of the same website to provide more links to the most important pages may expand its visibility. Writing content that includes frequently searched keyword phrase, so as to be relevant to a wide variety of search queries will tend to increase traffic. But don’t focus on keywords to the detriment of the content. Search results will only get you so far- you must have the content to back it up!
Updating content so as to keep search engines crawling back frequently can give additional viability to a site. Adding relevant keywords to a web page’s meta-data, including the title tag and meta-description, will tend to improve the accuracy of a site’s search listings, thereby increasing traffic.
To avoid unwelcome content in the search indexes, webmasters can instruct robot crawlers not to index certain files or directories through the standard robots.txt file in the root directory of the domain. Additionally, a page can be clearly omitted from a search engine’s database by using a meta-tag specific to robots. Pages typically prevented from being crawled include login-specific pages; such as shopping carts, private information, and search results from internal searches. Anything you do not want included as part of the search for your site should be protected by the robots.txt file.
It’s pretty simple. Write good content and lots of it. Make sure you use key words. Block unwelcome advances. And, finally, have fun! This is your blog, after all, make it what you will. You only stand out if you stand up.