Keeping your Facebook business page is no longer sufficient if your objective is to drive traffic to it. It is equally important to keep its content optimized so that traffic will not only be driven to it but retained at the same time. The good news is that there are a number of ways that you can utilize to make your Facebook business page effective and competitive.
Customize Your Facebook Fan Page
Put your brand in your Facebook Business URL. This creates uniqueness and emphasizes what your page is all about. You can also take advantage of Facebook’s tabs which you can link to your website and vice-versa. These tabs could either be testimonials on your Facebook Business page, about promotions or coupons, or even be information about products and services that you offer.
Utilizing Photographs and Pictures and Other Visual Media
Remember that most people are visual creatures. This means that they can understand things more if they are able to see it. Taking this into account, you can design your Facebook Photo in such a way that it shows what your service is all about. Since this will appear on every page that you have, you have to be extra care in designing your Facebook Photo. You could actually use the Photo Strip feature of Facebook to customize your pictures. Taking advantage of Facebook‘s Slideshare feature and merging content with other social media like YouTube and Twitter can also help increase your page’s marketing effectivity.
People love prizes and there is no effective way of encouraging people to visit your page by inviting them to join your contest. By using the Wildfire function, you can design your contest which is applicable for Facebook’s guidelines. You can also link it to your business website which in turn offers coupon which leads back to your Facebook Business Page.
Learn To Aim To The Right Market
One of the most important things that you should remember when it comes to marketing is knowing your target market. The great thing about Facebook is that you can customize your posts to only appear to a select number of people. By taking advantage of this feature, you can increase the chances of getting business from the right group of people.
These are some of the most effective ways to endorse your Facebook Business Page. Take note that your webpage content is still important especially if you are posting the links on your Facebook page. Simply build your Facebook Business Page around what you sell and then you can eventually drive traffic to your website. This will then be converted to potential sales and of course, profit.