Bang! Crash! Wallop! That’s the awful sound Google’s recent algorithm updates made to web marketers everywhere. Why? Because Google has once again tightened its grip on those who are trying to manipulate its beloved search engine for page 1 results. If your business has felt the sting in the tail from Google’s updating, then it’s simply because the SEO you were doing was not ‘Google Friendly’.
The recent Penguin update has been the biggest yet in terms of link building. Google has unleashed its algorithmic force to crack down on ‘unnatural linking’. So, to get back into Google’s good books you need to think of ways of obtaining quality inbound links in a natural way. The good news is that all is not lost. You can use the world of blogging to help your link building efforts, and here are a few ways you can do just that…
Create your own blog
Honestly, this is an absolute must if you want to improve your rankings and need a good method of making your website keyword rich without spamming it to the high heavens. Having your own blog can have plenty of SEO benefits.
For a start, your own blog will give you a great avenue to post news and information about you and your business niche, post hints and tips, and encourage interaction from others through comments. If you have a blog full of quality content then it won’t be long before you create a following and have others linking to your site.
Secondly, you can use blog posts to target one or two keywords. For example, if you wanted to target the keyword ‘Professional SEO Services’, then you could easily write a blog post about a few techniques SEO companies use, and incorporate the keyword seamlessly into the text.
Overall, your own blog will help you express your authority, display your knowledge, and gain natural links. Plus, you’ll be sprinkling your content with relevant keywords for a bit of added SEO weight in the process.
Participate in guest blogging
Guest blogging is going to be an increasingly used weapon by the SEO professionals of the Earth. There are plenty of valid reasons to write articles and posts for other bloggers. One key reason is to have your content on blogs where it will it be read by people with a genuine interest in your business area, thus increasing the chance of you gaining natural links and even a few customers.
Plus, if you have links pointing to your site from a host of different blogs, then you’re link building is going to look much more natural than using the same article sites again and again for content distribution.
There are great blogs out there which have large audiences. If you manage to secure a guest author spot on a high traffic blog where you talk about your business niche, then you’ll soon see your online presence and authority rise through the ranks. In the context of creating links that look natural and gaining genuine organic links, guest blogging can be a handy ally.
Ultimately, blogging and good SEO go hand in hand
Really, they do. In the era of quality content and organic links, blogs can be your multi-purpose weapon of choice. Of course, they will only form a part of your SEO campaign, but the part they play can make them worth their weight in digital gold.