It might have been around for a while, but guest posting really exploded into our lives early last year as a fantastic way of not only building backlinks, but also as a way of driving traffic to your blog and spreading your name around in your niche.
When guest posting started becoming popular early last year I made a bold claim that Google would not stand for this and would do something within the next year to try and stop people using guest posting to benefit their own blogs, it is a little over a year but Google has started to attack these people with their latest updates.
Although Google is trying to stamp down on guest posting it is still a very effective method if you do it in the correct way.
1. Guest Post on Quality Blogs
It is important to make sure that the blogs you are publishing guest posts on are of a high quality, after all if you guest post on a blog with copied content and spammy links then you won’t get any traffic from that blog and you will be penalised for linking with low quality sites. Check PR and Alexa rank of blogs for a good idea.
2. Guest Post on Blogs that in The Same Niche
One of the most important rules of building backlinks is to make sure you are building links on sites that are in the same kind of niche as your own blog, this is also true when it comes to guest posting, there is little point in writing a post about where to travel on a blog that is about music or Brass Mouthpieces at WWBW.
3. Don’t Rely on Guest Posts too Much for Your Blog
As a blog owner it is so easy to become too reliant on guest posts, I know as I have done it before, if you do fall into this trap then you will be looked upon in the same way as a blog who makes too many sponsored posts and will find your PR gone in an instant. A good rule of thumb is 1 guest post in every three.
4. Don’t Label Guest Posts as Guest Posts
This is something that causes quite a bit of debate: is it wrong to label your guest posts as guest posts? I personally don’t see anything wrong with it but it is something I avoided doing as a habit from when I first started writing sponsored posts.
5. Check the Links Before you Publish
This is something that a lot of blog owners do without even thinking about, you are told to always make sure that the content is unique, but rarely are you told to check what the links in the post are pointing to. Are they pointing to spammy sites? Inappropriate material?