Google Analytics evaluates website traffic and visitor behaviour from the time the person enters the site until the point of leaving. Google Analytics can be added to any site by inserting a small line of code. Free plugins are available for content management systems (CMSS) such as Word Press. Other content management systems will require work with a web designer to add the code manually.
Once the code is entered, Google Analytics collects data; generating reports every 24 hours after the data has been collected. Manual statistics may be gathered from the Dashboard. The interface is just the front for a powerful back-end reporting system which is capable of crunching a lot of data.
Page-views will be listed as well as the number of unique page views that your site gets within a given time frame. The time on page option tells the webmaster how much time users spent on a particular page. Bounce rate indicates how many people left an owner’s site without viewing another page. The per cent exit shows the number of people who left an owner’s site to visit another site. Exiting does not include visitors who close their window or completely shut down their browser. Information on other pages may be found in the Content menu.
What are Traffic Sources?
Traffic sources describe where website traffic originates; it can originate from one or more of the following locations: Search engine traffic, pay-per-click marketing advertising, blog postings and countless other locations can be the origins of website traffic. Google Analytics analyses the behaviour of each visitor as they navigate from the original source throughout the website.
How to Understand Traffic Sources
Traffic sources help marketers in ecommerce understand what aspects of the marketing campaigns are working. Site content and advertising are also evaluated through Google Analytics. Traffic Sources are separated into three categories: Direct traffic, referring traffic and search engine traffic.
Direct Traffic – Direct traffic describes visitors who arrive directly to the website by typing the URL into the browser’s address bar or by clicking on a link in an email, SMS or chat message. Clicking on a bookmark is another form of direct traffic. Many experts comment that direct traffic is an indicator of offline marketing success and brand strength success.
Referring Traffic – Referring site traffic describes visitors who select a link on another site and land on a company’s site.
Search Engine Traffic -Search engine traffic originates from visitors clicking on a page in any search engine. Search engine traffic is divided into the following categories:
Search and Non-Search
Search and non-search traffic indicate two entry points to a website. Search typically originates from a search engine such as Google. Non-search traffic may originate from an article or blog through an embedded link.
Organic and Paid
Organic or non-paid search engine traffic originates from a natural search result. CPC or paid search engine traffic originates from purchased advertisements. If traffic is generated, it typically means you have good software or good content. Learn the keywords driving the traffic in order to benefit from these.
What are Referrers?
Referrer traffic is an indicator of social media marketing success. The metric counts the number of visitors who found a link on one site and clicked to be directed to your business site.
Why Should You Add Secondary Data Columns?
Secondary columns simply allow users to view and manipulate data gathered from Google Analytics easier. Add the columns to make data manipulation a much simpler task.