The tension in finding a search engine optimization company comes from the fact that for most businesses, the technical side of what an SEO firm does is slightly mysterious, and prices for the service seem to vary widely. Businesses know that they can increase profits if they get more traffic to their site and that showing up higher on search rankings can help drive that traffic, but even when they understand the basic elements that impact search ranking, they may not be able to distinguish between the gradations of professional SEO to determine what offering would be the best value for their needs.
This problem is exacerbated by the glut of empty information available about what SEO means and what a company needs from its search engine optimization company to enjoy a successful campaign. Fortunately, there are a few very accurate resources that are essentially mandatory reading for the marketing point person at a company, who will manage the selection of and interaction with the SEM company. Specifically, SEOMOZ’s “Beginners’ Guide to SEO” is specific, exhaustive, and concise. This kind of material makes the general precepts of SEO much clearer, which should ultimately push the company down the path to knowing what its needs are.
That is absolutely an essential ingredient in the SEO campaign recipe. Setting specific goals, deciding why SEO and natural search traffic might be the best way to reach those goals, and identifying a time frame and budget within which to reach those goals must all be part of the base mix. Of course, all of these factors need to be somewhat flexible as the SEO company will have far more experience and be able to make some suggestions about where priorities and budget allocations may be sub-optimal. This leads to the next essential ingredient: finding an SEO company that not only is very effective, but one that has a business model that lets it prioritize its clients’ bottom lines while remaining profitable.
References are the only consistently reliable way to find the right search engine optimization company based on these criteria. Of course, its specialties and cost for the service must reasonably fit within the company’s budget, but more often than not an SEM company with a very strong resume and relevant references will deliver far more value for the advertising dollar, even if it purports to offer a narrower range of services at a given price point.
These three components should constitute the very first things a company does to wade through the confusion and tension of finding an SEO company:
1.Gaini a base understanding of what SEO means, what it entails, and what it can do, 2. Devote time and research to explicitly stating goals and an intended time frame and budget, and 3. Be very thorough about checking references and experience of potential seo companies.