There has been a lot of talk about Google practicing favoritism towards brands. A common thought is that Google does not appreciate new sites, but instead likes to cement brand names in as the staple for great search results. How can a new product or service being offered ever be able to compete with a brand name? That is a great question. Actually that was a great question before the internet came around, and before SEO was even thought of. A lot of people are complaining that Google is favoring brands, but before you point fingers – do you favor brands?
I read a few articles dictating Google as a brand loving biased search engine. A lot of the information was relevant, and the points were pretty good themselves. But, next time you read an article bashing Google for being biased towards brands, just take a look around. Start with your clothing. Do you see any brands? Nike, Gap, Guess, and the list goes on depending on your preference. But don’t stop there, take a look in your cabinets. Do you have brand name coffee grounds? Do you have an iPhone, iPod, or evan an iMac?
Just to get it out on the table lets just say that Google is brand biased. Google’s search results are meant to be geared towards people that are looking for something they want. If you were ask an individual to pick between a brand name and an off brand product, nine times out of ten they would pick the brand name. This is because of a few reasons. Number one, brand names are being marketed every day, and people start recognize those products as something they would want. This isn’t only done on the internet, but it is also through television, print, and radio. The second reason that brands have more potential to be bought from is the quality that is associated with them. Brands emerge out of a successful business. Typically businesses have long term success due to the fact that they have excellent products, and excellent customer service to match.
So what is with all the talk regarding Google being biased. Well, some webmasters who are starting a new, read various things that make it seem like SEO is an easy process. The service of search is available to us because of the fact that people are looking for things for some sort of use. You can’t have SEO before you have quality products or services. It just doesn’t work that way. If you want to have a successful SEO and internet marketing strategy, then you have to have something to market towards your customers. Undeniably, many times this is not how website owners are acting. While getting to the top of the search engines is very important for your business, if you have nothing to back it up there is no way that it will be sustainable. Any business that invests in it what it is selling first will have much greater success in the long run.
Brands may be dominating the SERP’s more than some of us like. However, for as much as Google “likes” brands, all of us as just as, if not more guilty of the same biased approach towards brands. As a new webmaster looking to find a serious online presence, invest in what you are selling first. When people view your website they should want to buy because of the quality you are offering, not because you are number one in the rankings. Then after you have made a successful business based on quality, some SEO Services should really ramp up your SEO and boost you into the organic search results. Start off as a quality honest business, and then you may just becomes a brand yourself.