The majority of SEO blog posts tell webmasters what they need to do to find SEO success and although they are normally very informative they often fail to clarify how the methods they describe should be executed. They tend to miss out the smaller, less obvious details that can lead a novice down the wrong path. In this post I will strive to fill you in on those smaller details.
Below I have listed some of the mistakes new SEO’s can make in their quest for success and how their detrimental effects can be remedied. Remember the following are SEO don’ts and NOT seo musts. Please make sure that you…
- Place too many keywords in your content: Although “content is king” there is a definitely a limit to its effectiveness. Many new SEO’s pump hundreds of researched keywords into their content under the impression that this is “SEO copywriting” when in reality it is simply a form of spam. Optimal success from the use of keywords comes when two or three are embedded within a pages content. As a content creator your priority should always be to produce and publish engaging, original and informative content the keywords are just the icing on the seo cake.
- Use generic tags on your internal links: Failing to label your internal links with SEO in mind is one of those smaller less obvious details of online marketing that I hinted at earlier. If you label your links as “click here” you are telling Google that the following page is about clicks. You will find much better results by labelling your internal links with the relevant keywords they deserve.
- Publish other peoples content without checking it first: Using external SEO Copywriters for your web content and guest posters for your blog are both excellent ways to ensure that your content remains fresh, original and professional. However you should remember to check other peoples work before publishing it in case parts of it having been duplicated from elsewhere. Presenting copied content to Google will have disastrous effects on your entire SEO campaign. Checking content online is very easy you simply use an online plagiarism spotter such as copyscape.com.
- Allow versions of your domain to co-exist without any redirect: If your website was http://www.amazingshoes.com then you would also be responsible for http://amazingshoes.com. Unfortunately Google is not able to identify that the two domains are owned by the same person and so it is possible traffic can get lost on its search for AmazingShoes. It is vital for seo that you use a 301 direct to permanently confirm your web content as the same for both. For those who might be interested in the terminology this is called a “canonical redirect”.
- Publish pages with thin content: Although your web pages may all appear unique and different to you and your visitors it does not necessarily follow that Google will see your pages in this way. Websites that have a page per product tend to fall guilty of having thin content Google cannot see that the images used are different and instead will notice similar title tags, product descriptions and size guides. If you have to separate your products over many pages you should make an extra effort to ensure each new page boasts something noticeably different in terms of content than the last.
Of course not all of the above will apply to you but hopefully one or two have given you a brief moment of realisation and a reason to change your approach.