Are You Ready for Google's Over Optimization Penalty?

If you go out to an expensive restaurant and sum up your gastronomical experience as “over the top” that’s a good thing.

However, if Google looks at your webpages and determines that your search engine optimization (SEO) is “over the top” that’s a bad thing…a very bad thing. In other words, if you have been employing specific SEO strategies just for the sake of SEO, it’s likely you’re loosing valuable search engine ranking status.
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Why You Shouldn’t Bother Freelancing Only Part-Time

“Go big, or go home.” It’s a common sentiment in sports, and the mentality can be applied to just about anything you do. Especially in your career, you can’t afford to do things modestly. Particularly when you’re self-employed, you have to motivate yourself to “go big” because no one else cares as much as you do about your success. No one’s going to be particularly upset if you “go home,” unless it’s a client in the middle of a job, of course. If you currently do, or want to do, freelance work, you have to put everything you’ve got into it. If you’re only going to freelance part-time, you shouldn’t even bother, and here’s why.
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Making Money using Google Adwords

Using Google Adwords is clearly about trying to make money from advertising. However many people end up losing money on campaigns, particularly on early campaigns, and this can sour people to the idea of pay-per-click advertising. They then focus on building up good natural search results. But this can be a waste, as managing a Google Adwords account successfully can turn a relatively small amount of money into customers who will return again and again.
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9 Bad Habits That Every Entrepreneur Struggles With

9 Bad Habits That Every Entrepreneur Struggles With 

More than most entrepreneurs running their own business have a very personal understanding of the euphemism “The buck stops here.” As a matter-of-fact, the idea of having that kind of control over their destiny is often the main attraction for opening their own business. On the other hand, it can get lonely at the top. Whether a long-time successful entrepreneur, or a start-up entrepreneur one can always benefit from the experience and expertise of others, especially when that person happens to be Denny Strigl, former CEO and President of Verizon wireless.
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