When it comes to getting your website noticed these days most of the advice and buzz seems to be about social media. But people should be careful in the rush to go social not to forget about the old SEO essentials that are still vital to the rankings of your website. Making sure that every page has got its SEO settings correct is still just as vital as it ever was. Irrespective of the Panda or Venice Google updates and irrespective of Facebook Thumbs or Google Plus One, the basics of the search engines algorithms are still intact and rely on some fundamental details about the page they are looking at. This article will provide a basic recap on those fundamentals that every blogger and webmaster should have on their page, regardless of whether they are an old school SEO expert or a complete beginner. Any site’s SEO will still benefit from the following on page SEO tips:
(1) Try and Get Those Keywords in the Domain Name: Now obviously this one applies to a blog that is just being set up, but there are still advantages to bearing this in mind when you start a new blog. If you’ve already got your domain name don’t worry too much, its not essential. But if you can get the main keywords you are targeting into that URL then you will be giving yourself a nice seo boost, even if you need to use a hyphen to get the words in there.
(2) Image Alt Tags: You should always ensure that each and every image on your page (and indeed across the whole site) contains the correct alt tags describing what the image is all about. Images take up a great deal of real estate on a page and you might as well make the most of that space. Don’t be afraid too of adding extra keywords into those image file names. It will all help with both the regular search rankings and with Google Images searches.
(3) Title and Header Tags: One of the most important sections of your page when it comes to the search engines, the title and header tags are the first and main point for letting the search engine know what the relevancy of the page is to the keywords being searched. These tags are crucial because they are going to be the very first tags that the user is seeing when skimming through results and pages. As header tags are essentially summaries of the whole paragraph, they basically become fully condensed information blocks of important terms and phrases and they will be used by the search engines to learn about that paragraph.
(4) Better Meta Descriptions: Make sure you always add those meta descriptions and that you use all your juicy keywords. Doing this means the search engines are able to use those meta descriptions to apply the relevant search queries to your page. Forget meta keywords however as these have become irrelevant in recent years.
(5) Latent Semantic Index (LSI): With every passing month the search engines sharpen their algorithms and wise up to all the SEO tricks. They are now more than capable of telling when a page has been stuffed with keywords and irrelevant content. They do this by searching out synonyms of the phrases or words being searched for. Having these Latent Semantic Index Keywords will normally massively increase your chances of being indexed and of being more relevant. So take the time to go for real content that adds something to the discussion of that topic – and don’t forget your thesaurus!
(6) Keyword Density: If you can keep your density of keywords around the optimum level of between 4 or 5 per cent then you will get the most value from the search engines. Any less than that and you’ll be missing the SEO potential. Any more and you’ll appear to be stuffing the page with keywords and risk a Google spanking.
(7) In-Site Linking: Make certain that your site is easy to navigate around and that no 2 pages are more than a couple of clicks apart. This not only gives readers a site that is easy to use, but also encourages a lot of cross linking which boosts your seo over a number of pages on the site.
(8) Map That Site: Finally, get yourself a sitemap plugin (there are plenty of free ones out there) and install a sitemap. The search engines love them and they will give you an extra SEO boost.