If you want to build a real business with your website, it should be mandatory for you to make your website appear as professional as possible. In this way, you will be able to create good amount of traffic for your website. Why? Simply because your website is professional and have clean design. However, there are some ugly things on your website that will lower your traffic significantly. Those things can also hurt your reputation. That’s why you must remove them immediately. Here are 7 things you must eliminate from your website:
1. Flash and other types of distractions
If you want to have a successful website, you must focus on the content, not on the other things. Many people deliberately insert flash and other distractions in their website. This way they are effectively scare their visitors away. Flash, graphics, videos, and advertisements that can distract your visitors from the main content of your website will only lower your traffic because people will leave your website as soon as they arrive.
2. Broken links
Don’t keep broken links to sit longer on your website. Why? That’s because it will frustrate your visitors, as well as search engines. If you reference an external or internal link in one of your webpages and people find that the link you put on the page is inactive, they will be disappointed. It is also true for the search engines. Search engines may have difficulty to index your website if you have many broken links in your website.
3. Duplicate content
If you have many duplicate content in your website, search engines will lower your position in their result page. They will regard duplicate content as spamming. That’s why they will immediately lower your website ranking if they find that you have a high amount of duplicate content in your website.
4. Unnecessary widgets or add-ons
If you have WordPress blog, you probably already familiar with plugins. They are useful to improve traffic and design of your blog. Unfortunately, many people think that they should install all the plugins that they find. It is the same with widgets and add-ons. People may tend to install as many of them to their website, hoping to get good advantage from them. But, the reality is not. It will only make your website heavier and harder to load. Not to mention that it can be a huge distraction for your visitors as well.
5. Low quality content
Low quality content will hurt your reputation and it is not user-friendly. That’s why most auto-blogs that are only scraping content from random sources will suffer the low traffic syndrome very quickly. Search engines will penalize such kind of websites because of their low quality content. If you have low quality content in your website, you should remove it immediately.
6. Bad website design
Don’t give your website a bad look. Design plays an important role for the success of your website. Nice design will attract more visitors, while ugly design will repel your visitors. Look at your website design. Does it have good look and feel? Is it clean and professional? If not, change your design. Remove your old design and replace it with new design.
This old technology makes it hard for search engine spiders to crawl your website properly. If you are using frames or URL masking, then you should remove it immediately because not only it will make your website look amateurish and old, it will also make your website to suffer from low search engine ranking.
Those are the things that you must eliminate from your website or blog to improve your website ranking and traffic.