If you are looking to get your site ranked in the search engines, you are obviously not alone. However, many webmasters fail in their SEO attempts, largely because of faulty information. If you are looking to get in the top 10 of Google for your keywords, here are 6 tips you must follow:
Target Long Tail Keywords
Long tail keywords are any term with 3-4 words in them. They usually have lower amounts of searches than shorter keywords, and also less competition. It is generally not wise to go after super competitive keywords. There are a couple reasons for this.
The main one is that you will never get ranked for them, unless you have an authority site. Also, long tail keywords are usually better buying terms. For instance, it would be very difficult to make money from the term golf, simply because it is so generic. However, it is much easier to know what to sell to someone who types in cheap used golf balls.
Get Quality Backlinks
Many webmasters think the quantity of backlinks is all that matters. However, it is actually the quality that is the most important factor. 10 quality links are more valuable than 100 low quality links.
A good litmus test is this: the best quality links come from sources that will also bring in traffic. If a particular link source will not bring in traffic, it will probably not do much good SEO wise either. The way to get traffic from a link is to provide value to the site you are getting the link from.
The reason that social bookmarking links and directory links are the not the best is that you provide no useful content to the sites you are getting the link from. Instead, you want to go after links where you are providing value in return for the links. Google knows these links are higher quality, and will give more weight to them.
The best links, in general, are guest posts. They have the potential to bring you in traffic, as well as provide SEO benefit.
Article marketing still works of which includes article submission to top article directories. Also, if you have quality articles, other webmasters will find your article and post it on their website, with a link to your site in the resource box. Therefore, you could potentially get many links from the same article (if it is really good).
Once you find the sites that have picked up your content, you can then contact them and ask to become a regular contributor to their site. In many instances they will say yes. This way, you can find another quality link source.
Also, consider getting backlinks from forums. No, this does not mean to go and start spamming. Instead, genuinely get involved in the discussion, and build up your credibility on the topic. This way, the people there will realize you are an expert, which will likely cause them to eventually visit your site.
Do Not Forget About On-Page Optimization
Here is the main thing to remember – do not keyword stuff. This is one of the most common mistakes content marketers make. Instead, you want to just include the keyword in the content naturally a few times, where it seems to fit. If you include it too many times, the search engines will not rank you.
Optimize the Title Tags
It is very important that you have the keyword in the title if you want to rank.
Change the Permalinks
You also want to make sure that your keywords are in your URL. If you have a blog, this is a bit more difficult because the standard blog permalinks will not put the keywords in there. Therefore, you want to change it so that your post title is in the URL. This will make it more likely that you get ranked.
Optimize Your Images
Make sure the alt tags have the keywords in them. While images are great for the human visitor, they are basically dead space in the eyes of the search engines. Therefore, optimizing them is imperative.
Getting ranked in the search engines is not rocket science-it just takes a bit of effort. Use these 6 guidelines and you should see results shortly.