Social media marketing rules! Internet marketers are flocking to social media marketing as a means to reach countless potential customers. With sites like Facebook or Twitter pulling in millions of users, the marketing possibilities are endless.
Social media have a unique power to drive massive traffic to your website. In fact, you don’t even need a high search engine ranking on your own to benefit from the reach of social marketing. The key is to stay active on the sites.
But driving traffic is not the only benefit from social media. These sites can seriously improve your SEO. Here’s how:
1. Social media sites provide ranking cues for the search engines
It’s no secret that the social media effect search engine rankings. In fact, both Google and Bing admit it – they love social media.
So how does it work? When you publish a post or a “tweet”, its integrity is measured in terms of popularity. And popularity is easily measured by “likes” or “re-tweets”. Simply put, the more “likes”, the higher your content ranks. This gives you a leading edge over a competitor who is not harnessing the power of social media.
2. Your posts can go right to the top
Google’s search is now “universal”. Gone are the days when only websites were featured in results. Today Google ranks videos, images, news items, and social media pieces.
How does that work for you?
Post some inspiring, enticing content and you can surge in the popularity rankings. Popularity can mean page 1. And while that post may only stay on top for a short time – imagine the benefit to you from capitalizing on the top spot!
3. Social media provides powerful inbound linking
Because the search engines have a high regard for social media, “likes” or “re-tweets” count as valuable “votes” for you site. And by Google’s own definition, an inbound link is, in fact a “vote”. Quality inbound links are exactly what you need to climb the ranks of the search engines.
4. Your content could prove to be newsworthy
The search engines pick up social media posts that attract attention. Attention is measured by “likes” and “re-tweets”. If yours fits the bill, you could be looking at a top ranking in Google News.
5. Share with the best
When your top notch content is recognized by an identified authority, that “like” or “re-tweet” is rated even higher than a so-called random “tweet”.
The search engines admit that they analyze just who is “liking” your content. When you get a quality vote from an authority source, your inbound link is even more valuable. Quality over quantity – now that takes popularity to a whole new level.