When setting up a strategy for your social media content, you can’t just throw something up on a web page and expect it to help you market your business. It would be wonderful if the world worked this way, but unfortunately, it doesn’t. Keeping just a few things in mind, however, you can efficiently make social media content a viable marketing strategy for your business or self enterprising.
Research and Use The Proper Keywords
Keywords are extremely important, because they are the way that people will find you through search engines, including those built into many social media sites. Keywords help to bring you users, and perspective buyers (or fans), who will actually want to see your content, and who may actually be interested in purchasing what you have to sell. It doesn’t matter what it is you need to market, whether it be wares or yourself, keywords are always the most important thing to consider.
Researching keywords for a social media site is simple. Do a few searches on various engines yourself and see what comes up. You might also find a few sites which list the most popular keywords, or see what’s ‘trending now’ on yahoo, Google, etc. Make a list of the most popular keywords in your individual niche, and keep them on hand. Try to incorporate them into your posts in a way that sounds naturally. You don’t really want your audience to know you are purposely trying to use keywords to target them. Most of them already know…you just don’t want it to be obvious.
Last but certainly not least, you need to use relevant keywords. They need to be keywords that apply to what you are trying to promote. For example, if you are trying to promote a local band, you would use keywords like: music, band, alternative, country, etc. You would not use keywords like: food, drinks, dogs, cats, etc. Those words don’t apply to what you are marketing whatsoever. They’re a little outrageously incorrect, but I believe you get the idea.
Know Who Your Target Audience Is
If you don’t know who your target audience is going to be, you will have no idea what keywords to use. Know who is going to buy what you are selling, or support what you are promoting. It could be a wide range of people, or it may be a small select group of individuals. You might be asking why this matters. After all, the more people you get to come your way the better, right? No, not really. If you have a Facebook fan page with 1,200 likes but only 100 of those people are actually interested, you only really have an audience of 100. Let’s use the local band example again. If you are trying to promote an alternative rock band, you would most likely be targeting a younger audience, who enjoys alternative rock, and who lives remotely close to where the band is located or playing. If you were promoting a local band that does covers of 60’s songs, you’re target audience would be much older, and interested in that era of music.
Remember To Engage Your Perspective Audience
People don’t like to think you are just trying to sell them something. They want to feel as though they are connecting with you, your page, and your content on some sort of level. So instead of trying to just sell them something, engage them. Ask questions, offer your own opinions, and introduce relevant information about whatever you are marketing in any form other than a sales pitch. Sometimes doing this is just a matter of rearranging your words. Instead of saying, “This is my product, buy it, it is this much,” say “Did you know that my product does (insert relevant information)?” Customers you are able to engage on some level will ultimately come back to you and your business time again because they feel wanted. You need your customers. Allow them to feel as though you need them as well.
Be Unique In What You Are Presenting
This one is fairly self explanatory. Do not, I repeat, do not duplicate content, whether it be your own or another sites. Also be sure to let everyone know what makes you and your company unique from all the other companies other the very same thing. It’s and easy, sure fire way to set yourself apart from the competition.
Know Your Limitations, and Know The Optimum Times To Post Content
Knowing your limitations means not setting a plan into motion that you will never be able to accomplish. You can’t make a plan in which you post three times a day if you only have the free time to post once a day. Coming up with a plan that you will never be able to keep up with will only set you up for failure. A simpler plan can be just as efficient, so long as you keep it up.
The general consensus says that the optimum times to post are between 8 am and 2 pm. It really depends on your target audience though. Trial and error is usually the best way to see when your personal target audience is likely to be engaged.