Catching the attention of your customers, at the same time, keeping them glued to what you have to offer are interesting points in engaging in long term relationships and increasing your profit. Needless to say, your blog content should be able to appease your end-users by reflecting informative and entertaining materials.
The advantages that you can gain from this standpoint are endless; however, doing so is quite a challenge. Nonetheless, here are five essentials that you could repeatedly employ to engage your customers and present them with something to link to from social media networks such as Face book and Twitter.
Be Gracious and Generous: Keep Up with Charity Works and Community-related Events
It pays to be helpful because you could certainly have something to write about. Be involved or subtly participate in charity events or those that deal with your community. For example, Race for the Cure, an event spearheaded by Susan G. Komen to help with breast cancer research, could be a system for you to form a team that features your ecommerce business.
Blog about Stuff Related to Your Field
This is probably the easiest thing you can do especially that current events are almost always somehow related to your industry or niche. For instance, an online shop that delivers sporting goods can talk about Major League Baseball; rave about how the Boston Red Sox, the leading dream team started out the season with six unfortunate straight losses. You can even comment about how LeBron James, a professional basketball player bought part of a soccer club located in Liverpool, England.
Another notable use of comments is seen in the case of GardenStyle Direct, a company based in the United Kingdom which works on outdoor furniture; the firm recently blogged about the Royal wedding, the national holiday and the nice prospect of grilling out while the festivities were celebrated.
Think about it. If you reflect on various activities related to your field of expertise, will there be any reason why you won’t even write about it?
Blog about Techniques or Tips to Get Things Done
When you account for something, how it is used or how something works out, you are definitely creating an incredible blog content. The truth is you could keep writing an unlimited number of blog posts for your subscribers, on how-to and what-is topics. You really would not even need another idea for the rest of your life.
Try writing about how to assemble intricately designed products, or how to utilize such products. For example, if you sell kitchen supplies or recipes, you might want to embark upon the clear choice: how-to-cook posts.
On the other hand, a golf site can write about swing dynamics and a hardware shop can enlighten readers about the difference between light-emitting diodes (LEDs) and incandescent light. For instance, a post by the Adafruit Industries tapped on the topic, How to make an Emoticon Jacket with LCD Screen.
Given those examples, is there any reason to stop you from posting similar topics that suit you?
Speak About Customers
Ultimately, reach out to your customers. A popular approach to this is to hold competitions using your site or on any other social media like Face book. Make sure to profile the winners on your blog. Check out Growsup, a blog that sells goodies for young children.