If you have been reading blogs like mine for a few months then you will have no doubt read quite a few articles telling you that you should get yourself a mailing list to help boost your sales. I did not see the point in me setting one up as you will probably notice that I don’t actually sell anything on this blog.
But I decided to crumble as I thought it would be a good way to not only keep wayward visitors informed of what is going on at the blog, but it would be a good traffic source, and of course when I do eventually start selling things on the blog I’ll have a nice little head start.
Although I have only had my mailing list running for just over a week I have learnt quite a bit and would like to share with you just a few things that I believe will set you in good stead for when you create your own mailing lists.
1. Give Visitors Something Free to Sign Up
There is nothing that will help grow your list better than offering subscribers a nice juicy freebie in exchange for them signing up. A lot of people will offer a free eBook or report in exchange for joining their list, I don’t have a report but one one of my blogs I do have a very popular page that shows the ways I make money online and I give people access to this.
It just goes to show that you don’t have to be limited to an eBook or report, you can give anything away that is of value.
2. Make it Easy to Subscribe
You want as many people to sign up to your mailing list as possible so make it as easy as possible for them to do so. Don’t give them a huge survey to fill out in order to subscribe and certainly do not hide your sign-up boxes, you should have those in highly visible places such as:
- Bottom of posts
- Bottom of pages
- Above the fold
A quick look at my blog will show that I have my sign-up box in the sidebar, as soon as I learn how to write the code I shall be placing a box at the end of my posts and pages as well.
3. Build Trust
If a reader decides to subscribe to your mailing list it means they have developed a level of trust with you due to the way you have run your blog, they will be trusting you with their email address so you must refrain from the temptation to promote every single product that you can find on ClickBank otherwise you will lose your subscribers and their trust quicker than a sinking ship losing rats.
These are just a few tips I have found helpful, do you have any to add?