2 Things You Probably Didn’t Know You Can Do With Google Analytics

Google Analytic has been something of a Godsend for me. I have used countless traffic tracking plugins, scripts and websites over the years and nothing has come remotely close to being as accurate as Google Analytic has.

Although many of us use this free stats tool I am going to gamble by saying that very few of us actually know just how powerful this site can be. It has little features that even I have only just found out about and I’ve been using this site for around two years now.

Two of the features, that I recently discovered, have made my online income-earning life so much more easier that I thought I would create a post and share them both with you.

1. Have Your Traffic Reports Emailed To You

On the first of every month I log into my Google Analytics account to get the information that I need to write my monthly Blog Income Reports. This is the most time-consuming part of the process and sometime it can become quite tiresome.

So just how must it feel for people who like/have to check their stats more than once a month, like once a week?

Google Analytics have a lovely feature where you can have the stats emailed to your email address. This means no more having to visit their site and login just to look at your stats and they will only email you the information you ask for.

It is easy to set up as well.

To send on a regularly scheduled basis:

(a) Click Email below the title of the report you want to send.
(b) When the Set-up Email screen appears, find the Schedule tab.
(c) Enter a list of recipients in the To field.
(d) Specify a format for the email (XML, PDF, CSV or TSV).
(e) Provide a subject and description.
(f) Select a schedule from the drop-down menu of daily, weekly, monthly or quarterly.
(g) Click Schedule.

2. Exclude Traffic That Is Generated By You

I am sure you have done this, you visit your blog every now and again to check out if the posts are showing up OK or if the ads or widgets are not messing about with the overall design of your blog.

If, like me, you do it regularly then this can play a bit of havoc with your stats because Google Analytics will count these hits.

You can use a neat little feature to exclude your own visits from the stats and all you have to do is enter your IP address (or a collection of IP addresses). It will then exclude any visits form the IP addresses you listed.

(a) Click Filter Manager from the Analytics Settings page
(b) Enter a Filter Name for this filter
(c) From the Filter Type drop-down list, select Exclude all traffic from an IP address
(d) The IP address field will auto-populate with an example IP address. Enter the correct value. Remember to use regular expressions when entering any IP address. For example, if the IP address to filter is:

176.168.1.1
then the IP address value will be:
176.168.1.1

You may also enter a range of IP addresses. For example:
Range: 176.168.1.1-25 and 10.0.0.1-14
IP address value : ^176.168.1.([1-9]|1[0-9]|2[0-5])$|^10.0.0.([1-9]|1[0-4])$

For help finding the correct expression for your range of IP addresses, use our tool:
http://www.google.com/support/googleanalytics/bin/answer.py?answer=55572

(e) Select the profiles to which this filter should be applied in the Available Website Profiles box
(f) Click Add to move the selected profiles into the Selected Website Profiles list
(g) Click Finish to save this filter, or Cancel to return to the previous page

A more detailed tutorial can be found here

There are many other features but I think those two are the ones that we will be able to get the most from for now. Did you already know about these? Are you using ones that I have not mentioned? Drop us a comment below and let us all know.

Dean Saliba

Dean Saliba is a freelance writer, professional blogger, media enthusiast, dirty football player and huge professional wrestling fan who covers a wide range of subjects and niches including, making money online, traffic generating, pro wrestling, blog reviews, football, how-to guides, music, internet marketing and more.

13 Comments

  • I know about the second one but not the first one. It’s cool that you can easily get your traffic reports via email.

    The problem with excluding yourself from showing up in the traffic stats is that I have a dynamic IP address. That means my IP address changes from time to time. That thus makes it hard to exclude myself from my traffic stats.

    • That is a very good point.

      After hearing how a friend of mine used it and found out that more than half of his traffic was him going onto his site, I’m not in too much of a hurry to keep updating it with my IP address. 😛

  • I didn’t know about the email feature, but sure sounds good!

  • Thanks for the nice tip and I never used Email feature of it.. Logging in right now and setting it up… Else I keep login to my analytic account every weekend to see how my traffic is doing…

    For 2nd tip I use a plugin Google analytics by Yoast and it takes care of this and many more parameters…

  • I use statcounter so i don’t have to worry about the exclusion of traffic by me. (just use a cookie and ip block) I’ve always wondered though, in analytics, what do you do if you have a dynamic ip?

    • Is that this plugin? It certainly looks like it has sorted itself out since the time I used to use it. I was not aware it ignored your own hits though, I’m guesing that is a new thing it has added.

      The dynamic IP thing. I didn’t take that into consideration when I wrote the article as I forgot that not every has an IP address that never changes.

      My bad. 🙁

  • Excluding my traffic doesn’t work @ all because my ISP tends to change my IP every day.

  • Hey Dean Saliba thanks for sharing such an informative post, I know about second one but i didn’t knew about first one. But i have something that i wanna ask you if you know then please tell me.

    I have Google Analytics tracking code on my website. While it is certainly powerful, I don’t see anyway I can use the information on my site. Specifically I want to add some statistics such as pageviews, visitors, most popular pages. Is there a way this can be done without logging into Google Analytics and exporting the reports? This is extremely cumbersome.

    Thanks.

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